Instagram stories are a great way to connect with your followers on a deeper level, learn more about them, and convert them into clients. But sometimes it’s hard to get people to *actually* watch your stories, which is why I wanted to share my top 5 tips for increasing story views on Instagram. Let’s get started, shall we?
1. PROVIDE VALUE
Providing value is the fundamental thing to keep in mind if you’re trying to increase your story views. No matter what you post to stories, you should always provide lots of value. Whether you’re doing mini-trainings, resharing your feed posts, or posting quotes – make sure you’re always giving the necessary context needed to hook your followers into wanting to find out more.
2. ADD CLOSED CAPTIONS
If you’re posting videos to your stories (think: mini-trainings), always include closed captions/subtitles. This makes your stories more accessible to people who can’t listen to them – whether because of hearing impairment or because they’re viewing your stories somewhere where they can’t turn their sound on.
#3 ENGAGE WITH YOUR FOLLOWERS
Stories on your home screen are ranked by how close the algorithm perceives you to be with users. If the algorithm thinks you’re close with someone, it will rank their stories first on your feed and vice versa. As you engage with your followers, you’re teaching the algorithm that there’s a relationship going on between you two, so it will rank your stories at the start of their stories feed. (the same goes with feed posts)
#4 USE STICKERS
Engagement stickers on stories are a great way to find out more about & connect with your followers, but they also help your algorithm learn who to push your stories (and content) to.
Here are some fun ideas from my Instagram on how to get people to interact with your stories:
#5 REMOVE GHOST FOLLOWERS
You most likely have a bunch of ghost accounts following you right now. You know the ones – they have no followers, no profile picture, and a completely blank or private profile. They don’t engage with your content at all, because they’re not used by actual people, so they’re hurting your engagement.
Your content is shown to a small fraction of your followers and if they engage with it, it gets shown to more people, because it tells the algorithm that your content is good. If your stories (and posts) are being shown to bots who don’t engage with your posts, the algorithm, therefore, thinks your content sucks and it doesn’t push it to the rest of your followers.
That’s it for my top 5 ways to boost Instagram story views! Will you be implementing any of these? Let me know on Instagram @nofilterdigital.