Headlines are your first, and sometimes ONLY, opportunity to grab someone’s attention and get them to convert from a passive browser into an active reader. That’s why writing compelling headlines is a critical skill every entrepreneur should have.
On average 8 out of 10 people will read your headline, but only 2 out of 10 people will read the text connected to that headline. I know, it sounds like the odds are stacked against you, but you can actually beat the odds by learning about copywriting and how to write headlines that convert!
Know your audience and what they want to learn
Always have your ideal audience in mind when you’re coming up with content ideas. Before even writing a word, make sure your ideal clients want to know whatever you’re planning on writing as well as what their pain points are surrounding that topic.
When you know your ideal audience’s pain points, it’s a lot easier to make headlines (as well as posts) more persuasive. You’ll know exactly what desire to target in your headline to make people want to click on your post and read the whole thing.
Be clear and concise
You only have a few seconds to grab your potential reader’s attention, so you shouldn’t waste time writing long headlines that people will get bored of halfway through reading them. That means sometimes you also have to completely disregard SEO because your keywords will make the headline long and boring.
But sometimes it’s impossible to make a headline shorter, so don’t beat yourself up for using “too many” words. Just make sure you’re shortening up your headlines as much as possible and use short words to get your point across.
Numbers are always a good way of getting people interested in what you want to say PLUS they’re a great way of validating your claims. Let’s take a look at some examples:
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