Instagram has officially rolled out a new feature called Instagram Guides, which they’ve been testing since May! Although it initially wasn’t meant for everyone on the platform, we’ve finally gotten our hands on the feature! Find out everything you need to know about Instagram guides in today’s blog post. 👇
WHAT ARE INSTAGRAM GUIDES?
Instagram guides are a new way of sharing and consuming content on the platform. They allow users to curate their posts into topics – called Instagram guides – in sort of like a blog post type format. You could also view Instagram guides somewhat like the existing feature highlights, that let you create categories for your stories, except guides are used for posts, places, and products.
Initially, Instagram guides were only available to a select number of health and wellness advocates, in an effort to provide help and resources to those who were struggling due to the ongoing pandemic.
HOW TO GET ACCESS TO INSTAGRAM GUIDES
When guides were released yesterday, I was extremely excited to try out the feature. However, it wasn’t showing up on the app. Turns out that a lot of my followers on Instagram struggled with getting the feature as well. So, how do you “activate” guides?
Start off by going to my profile and under my highlights, click the middle icon that represents a book.
Then, open my guide and scroll to the bottom of it.
At the bottom of my Instagram guide, you will find a button that says “CREATE GUIDE”
Tap on it and you’re ready to create!
HOW TO CREATE INSTAGRAM GUIDES
Once you’ve unlocked the gesture to create Instagram guides, you can then create them from the comfort of your own profile.
Go to your profile, then tap the + in the top right corner.
At the button of the create pop-up, simply tap the last option that says “Guide” and you’re ready to start creating!
PLACES vs PRODUCTS vs POSTS
There are three Instagram guides you can create – places, products, and posts.
Places let you recommend places all around the world, which is very beneficial for travel niches, food reviewers or even restaurants, who want to explain via Instagram guides where they’re located.
Products let you recommend products from your or other people’s businesses. These are good for creating wishlists, style guides, promoting your products or buying guides.
Posts are, in my opinion, the best part of guides. You can curate your published posts into blog post type guides, which are great for how-to’s, curating all your posts on a certain topic or even creating a guide of all your most popular posts.
Try to experiment with creating guides as much as you can. Because the feature is still new, there aren’t any “best practices” yet, so this is the best time to experiment and have fun with the new feature. As an extra tip, you can also share your guides on stories and even get links for each specific Instagram guide, so you can use it on different platforms too.